London, United Kingdom – July 9, 2025 – Taiwan is forging new pathways in global health collaboration with the launch of “Go Healthy with Taiwan 2025” in the United Kingdom. Organized by the Taiwan International Trade Administration (TITA) under the Ministry of Economic Affairs and executed by the Taiwan External Trade Development Council (TAITRA), the campaign invites UK public organizations, enterprises, and SMEs to create innovative proposals that integrate Taiwan’s wellness technologies into British communities.
The initiative focuses on three priority sectors—Fitness & Sports Technology, Cycling, and Smart Healthcare. Through these areas, the campaign seeks to promote healthier lifestyles, sustainable mobility, and smarter healthcare solutions.
To encourage participation, three winning proposals will each receive US$30,000 in funding. Additionally, the top six teams will be invited to Taiwan for an exclusive “Go Healthy Tour,” a curated experience featuring interactive demonstrations, company visits, and networking with leading Taiwanese health tech innovators. This opportunity opens doors for future collaboration and market expansion.
“The UK response has been overwhelmingly positive,” said Mr. Ares Chen (Chen Chien Ming), Director of TAITRA London. “Through this initiative, we’re fostering international partnerships that empower local communities with Taiwan’s most advanced wellness solutions and set new standards for healthier living.”
Focus Areas
- Fitness & Sports Technology: AI-driven workout systems, connected fitness equipment, and digital wellness tools designed to enhance individual and community health.
- Cycling: As a global leader in high-performance bikes and urban cycling infrastructure, Taiwan promotes cycling as a sustainable and health-enhancing form of transportation.
- Smart Healthcare: Taiwan’s MedTech innovations—from telemedicine platforms to advanced wearable devices—are reshaping preventive care and healthcare delivery models.
Proposals can be easily submitted through SurveyCake. The official campaign website also offers clear guidelines and showcases case examples, including Acer’s wearable health monitors adopted by top hospitals worldwide.
Submission Deadline: August 14, 2025
Campaign Website: https://gohealthy.taiwanexcellence.org/
Be part of this transformative movement and join Taiwan in building a healthier, more resilient future through innovation and global collaboration.
About the Organizers
Taiwan International Trade Administration (TITA)
Under Taiwan’s Ministry of Economic Affairs, TITA develops trade policies, promotes international cooperation, and drives economic agreements. It works to reduce trade barriers, manage import-export operations, resolve disputes, and support the MICE industry, positioning Taiwan as a key global trade partner. https://www.trade.gov.tw/English/
Taiwan External Trade Development Council (TAITRA)
Founded in 1970, TAITRA is Taiwan’s foremost semi-governmental trade promotion organization, supported by the government, industry associations, and business groups. With over 1,200 specialists in Taipei and 60 overseas offices, TAITRA connects global markets to Taiwan’s innovations through strategic trade promotion initiatives.
Website: www.taitra.org.tw